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Hospitality sales and advertising

紀錄類型:	書目-語言資料,印刷品 : 單行本
作者:	AbbeyJames R.,
出版地:	Lansing, Mich
出版者:	Educational Institute, American Hotel & Motel Association;
出版年:	c1998.
版本:	3rd ed.
面頁冊數:	xiii, 715 p.ill. : 23 cm.;
標題:	Market segmentation. -
標題:	Hospitality industry - Management -
標題:	Advertising - History. - United States -
ISBN:	0866121749

Hospitality sales and advertising
Abbey, James R.

Hospitality sales and advertising / James R. Abbey. - 3rd ed.. - Lansing, Mich : Educational Institute, American Hotel & Motel Association, c1998.. - xiii, 715 p. ; ill. ; 23 cm..
Includes bibliographical references and index..
ISBN 0866121749
Market segmentation.Hospitality industryAdvertising -- Management -- History. -- United States

Hospitality sales and advertising
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200 1 $a Hospitality sales and advertising $f James R. Abbey.
205 $a 3rd ed.
210 $a Lansing, Mich $d c1998. $c Educational Institute, American Hotel & Motel Association
215 1 $a xiii, 715 p. $c ill. $d 23 cm.
320 $a Includes bibliographical references and index.
606 $2 lc $a Market segmentation. $3 186211
606 $2 lc $a Hospitality industry $x Management $3 186142
606 $a Advertising $y United States $x History. $3 41831 $3 219137
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