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How Asia advertises : the most successful campaigns in Asia-Pacific and the marketing strategies behind them

紀錄類型:	書目-語言資料,印刷品 : 單行本
副題名:	the most successful campaigns in Asia-Pacific and the marketing strategies behind them
作者:	AitchisonJim,
出版地:	Singapore
出版者:	J. Wiley & Sons (Asia);
出版年:	2002
面頁冊數:	xviii, 411 p.ill.,ports. : 26 cm.;
標題:	Communication in marketing -
標題:	Brand name products - Valuation. -
標題:	Advertising campaigns -
標題:	Advertising - History. - United States -
ISBN:	0-470-82055-1

How Asia advertises : the most successful campaigns in Asia-Pacific and the marketing strategies behind them
Aitchison, Jim

How Asia advertises : the most successful campaigns in Asia-Pacific and the marketing strategies behind them / Jim Aitchison - Singapore : J. Wiley & Sons (Asia), 2002. - xviii, 411 p. ; ill.,ports. ; 26 cm..
Includes index.
ISBN 0-470-82055-1
Communication in marketingBrand name productsAdvertising campaignsAdvertising -- Valuation. -- History. -- United States

How Asia advertises : the most successful campaigns in Asia-Pacific and the marketing strategies behind them
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