醒吾科技大學圖書館 |

登入

回首頁

Qualitative market research

紀錄類型:	書目-語言資料,印刷品 : 單行本
合作者:	EreautGill,
其他作者:	ImmsMike,
其他作者:	CallinghamMartin,
出版地:	London
出版者:	Sage;
出版年:	2002
面頁冊數:	7 v. (various pagings)ill. : 24 cm.;
標題:	Qualitative research -
標題:	Interviewing in marketing research -
標題:	Business names -
標題:	Marketing research -
標題:	Advertising - History. - United States -
ISBN:	0-7619-7272-2
內容註:	Analysis and interpretation in qualitative market research /Gill Ereaut Delivering results in qualitative market research /Geraldine Lillis Developing advertising with qualitative market research /Judith Wardle Developing brands with qualitative market research /Jon Chandler, Mike Owen Interviewing groups and individuals in qualitative market research /Joanna Chrzanowska Introduction to qualitative market research /Mike Imms, Gill Ereaut Methods beyond interviewing in qualitative market research /Philly Desai, V. 1, V. 2, V. 3, V. 4, V. 5, V. 6, V. 7

Qualitative market research
Qualitative market research / edited by Gill Ereaut ; Martin Callingham - London : Sage, 2002. - 7 v. (various pagings) ; ill. ; 24 cm..
Analysis and interpretation in qualitative market research /Gill Ereaut.
Includes bibliographical references and indexes.
ISBN 0-7619-7272-2
Qualitative researchInterviewing in marketing researchBusiness namesMarketing researchAdvertising -- History. -- United States

Ereaut, Gill

Imms, Mike

Qualitative market research
LDR:01114nam0 2200169 i 450 001 126323
005 20120618114802.0
010 1 $a 0-7619-7272-2 $b pbk. : set $d NT9206
100 $a 20071107d2002 m y0engy01 b
101 1 $a eng
102 $a gb
105 $a a z 000zy
200 1 $a Qualitative market research $c principle and practice $f edited by Gill Ereaut $g Martin Callingham $g Mike Imms
210 $a London $a Thousand Oaks, CA $d 2002 $c Sage
215 1 $a 7 v. (various pagings) $c ill. $d 24 cm.
320 $a Includes bibliographical references and indexes
327 $a Analysis and interpretation in qualitative market research /Gill Ereaut $a Delivering results in qualitative market research /Geraldine Lillis $a Developing advertising with qualitative market research /Judith Wardle $a Developing brands with qualitative market research /Jon Chandler, Mike Owen $a Interviewing groups and individuals in qualitative market research /Joanna Chrzanowska $a Introduction to qualitative market research /Mike Imms, Gill Ereaut $a Methods beyond interviewing in qualitative market research /Philly Desai $v V. 1 $v V. 2 $v V. 3 $v V. 4 $v V. 5 $v V. 6 $v V. 7
606 $a Qualitative research $3 110491 $3 221322
606 $a Interviewing in marketing research $3 110492 $3 221323
606 $a Business names $3 110493 $3 221324
606 $2 lc $a Marketing research $3 184773
606 $a Advertising $y United States $x History. $3 41831 $3 219137
676 $a 658.83
701 $a Ereaut $b Gill $3 110488
702 $a Imms $b Mike $3 110489
702 $a Callingham $b Martin $3 110490