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Promotional strategy : an integrated marketing communication approach

紀錄類型:	書目-語言資料,印刷品 : 單行本
副題名:	an integrated marketing communication approach
作者:	EngelJames F.,
合作者:	WarshawMartin R.,
其他作者:	ReeceBonnie B.,
其他作者:	KinnearThomas C.,
出版地:	Cincinnati, Ohio
出版者:	Pinnaflex Educational Resources;
出版年:	c2000
版本:	9th ed.
面頁冊數:	xiv, 690 p.ill. : 23 cm.;
標題:	Marketing -
標題:	Advertising - History. - United States -
ISBN:	1-893673-05-7

Promotional strategy : an integrated marketing communication approach
Engel, James F.

Promotional strategy : an integrated marketing communication approach / James F. Engel ... [et al.} - 9th ed.. - Cincinnati, Ohio : Pinnaflex Educational Resources, c2000. - xiv, 690 p. ; ill. ; 23 cm..
Includes bibliographical references and index.
ISBN 1-893673-05-7
MarketingAdvertising -- History. -- United States

Warshaw, Martin R.

Reece, Bonnie B.

Promotional strategy : an integrated marketing communication approach
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