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Understanding business marketing and purchasing : an interaction approach

紀錄類型:	書目-語言資料,印刷品 : 單行本
副題名:	an interaction approach
合作者:	FordDavid, 1944-
合作者:	Industrial Marketing & Purchasing Group
出版地:	Australia
出版者:	Thomson Learning;
出版年:	2002
版本:	3rd ed.
面頁冊數:	xiv, 488 p.ill. : 25 cm.;
標題:	Industrial procurement -
標題:	Industrial marketing - Management -
ISBN:	1-86152-769-1

Understanding business marketing and purchasing : an interaction approach
Understanding business marketing and purchasing : an interaction approach - 3rd ed.. - Australia : Thomson Learning, 2002. - xiv, 488 p. ; ill. ; 25 cm..
Previous ed.: published as Understanding business markets. London : Dryden, 1997.
ISBN 1-86152-769-1
Industrial procurementIndustrial marketing -- Management

Ford, David

Understanding business marketing and purchasing : an interaction approach
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205 $a 3rd ed. $f edited by David Ford on behalf of the IMP Group
210 $a Australia $a London $d 2002 $c Thomson Learning
215 1 $a xiv, 488 p. $c ill. $d 25 cm.
320 $a Previous ed.: published as Understanding business markets. London : Dryden, 1997
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606 $a Industrial marketing $x Management $v Case studies. $3 54219 $3 219309
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711 $a Industrial Marketing & Purchasing Group $3 110218 $3 219307

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