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Handbook of marketing scales : multi-item measures for marketing and consumer behavior research

紀錄類型:	書目-語言資料,印刷品 : 單行本
副題名:	multi-item measures for marketing and consumer behavior research
作者:	BeardenWilliam O.,
合作者:	NetemeyerRichard G.,
出版地:	Thousand Oaks, Calif.
出版者:	Sage Publications;
出版年:	c1999.
版本:	2nd ed.
面頁冊數:	xiv, 537 p.29 cm.;
標題:	Marketing research -
標題:	Consumer behavior -
ISBN:	076191000X

Handbook of marketing scales : multi-item measures for marketing and consumer behavior research
Bearden, William O.

Handbook of marketing scales : multi-item measures for marketing and consumer behavior research / William O. Bearden ; Richard G. Netemeyer. - 2nd ed.. - Thousand Oaks, Calif. : Sage Publications, c1999.. - xiv, 537 p. ; 29 cm..
Includes bibliographical references and indexes..
ISBN 076191000X
Marketing researchConsumer behavior

Netemeyer, Richard G.

Handbook of marketing scales : multi-item measures for marketing and consumer behavior research
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