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Marketing : creating and keeping customers in an e-commerce world

紀錄類型:	書目-語言資料,印刷品 : 單行本
副題名:	creating and keeping customers in an e-commerce world
作者:	ZikmundWilliam G.,
合作者:	D'AmicoMichael,
出版地:	Cincinnati, Ohio
出版者:	South-Western College Pub.;
出版年:	c2001
版本:	7th ed.
面頁冊數:	xxxiii, 689 p.col. ill., col. maps : 29 cm.; 1 computer optical laser disk (4 3/4 in.)+
標題:	Marketing -
ISBN:	0-324-07269-4

Marketing : creating and keeping customers in an e-commerce world
Zikmund, William G.

Marketing : creating and keeping customers in an e-commerce world / William G. Zikmund ; Michael d'Amico - 7th ed.. - Cincinnati, Ohio : South-Western College Pub., c2001. - xxxiii, 689 p. ; col. ill., col. maps ; 29 cm..
Includes bibliographical references (p. 660-669) and indexes.
ISBN 0-324-07269-4ISBN 0-324-02811-3
Marketing

D'Amico, Michael

Marketing : creating and keeping customers in an e-commerce world
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215 1 $a xxxiii, 689 p. $c col. ill., col. maps $d 29 cm. $e 1 computer optical laser disk (4 3/4 in.)
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701 $a D'Amico $b Michael $3 110190

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