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Emotion marketing : the Hallmark way of winning customers for life

Record Type:	Language materials, printed : monographic
Title Information:	the Hallmark way of winning customers for life
Author:	RobinetteScott,
Alternative Intellectual Responsibility:	BrandClaire,
Secondary Intellectual Responsibility:	LenzVicki,
Place of Publication:	New York
Published:	McGraw-Hill;
Year of Publication:	c2001
Description:	247 p.ill. : 24 cm.;
Subject:	Marketing -
Subject:	Consumer satisfaction - Evaluation -
Subject:	Customer relations - Data processing -
ISBN:	0-07-136414-5

Emotion marketing : the Hallmark way of winning customers for life
Robinette, Scott

Emotion marketing : the Hallmark way of winning customers for life / Scott Robinette ; Claire Brand - New York : McGraw-Hill, c2001. - 247 p. ; ill. ; 24 cm..
Includes bibliographical references(p.233-237)and index.
ISBN 0-07-136414-5
MarketingConsumer satisfactionCustomer relations -- Evaluation -- Data processing

Brand, Claire

Lenz, Vicki

Emotion marketing : the Hallmark way of winning customers for life
LDR:00522nam0 2200169 i 450 001 125736
005 20120618112926.0
010 1 $a 0-07-136414-5 $b hbk.
100 $a 20071107d2001 m y0engy01 b
101 1 $a eng
102 $a us
105 $a a z 000zy
200 1 $a Emotion marketing $e the Hallmark way of winning customers for life $f Scott Robinette $g Claire Brand
210 $a New York $d c2001 $c McGraw-Hill
215 1 $a 247 p. $c ill. $d 24 cm.
320 $a Includes bibliographical references(p.233-237)and index
606 $2 lc $a Marketing $3 185291
606 $a Consumer satisfaction $x Evaluation $3 36749 $3 220083
606 $a Customer relations $x Data processing $3 37368 $3 219446
676 $a 658.8
700 $a Robinette $b Scott $3 109547
701 $a Brand $b Claire $3 109548
702 $a Lenz $b Vicki $3 109549
809 $d 658.8 $e R656 $y 2001

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00210445

4樓西文圖書區

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658.8 R656 2001

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