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Consumer behavior and marking stategy

Record Type:	Language materials, printed : monographic
Author:	PetetPaul J.,
Alternative Intellectual Responsibility:	OlsonJerry C.,
Place of Publication:	United States
Published:	Irwin;
Year of Publication:	c1993
Edition:	3rd ed
Description:	772 p.ill. : 24 cm.;
Subject:	Marketing -
Subject:	Consumer behavior -
ISBN:	0-256-1056-7

Consumer behavior and marking stategy
Petet, Paul J.

Consumer behavior and marking stategy / J.Paul Peter,Jerry C.Olson - 3rd ed. - United States : Irwin, c1993. - 772 p. ; ill. ; 24 cm..
Includes bibliographical references and indexes.
ISBN 0-256-1056-7
MarketingConsumer behavior

Olson, Jerry C.

Consumer behavior and marking stategy
LDR:00424nam0 2200145 i 450 001 124687
005 20120618115059.0
010 $a 0-256-1056-7 $b hbk.
100 $a 20071107d1993 yamy0 b
101 $a eng
102 $a us
200 $a Consumer behavior and marking stategy $f J.Paul Peter,Jerry C.Olson
205 $a 3rd ed
210 $a United States $d c1993 $c Irwin
215 $a 772 p. $c ill. $d 24 cm.
320 $a Includes bibliographical references and indexes
606 $2 lc $a Marketing $3 185291
606 $2 lc $a Consumer behavior $3 185099
700 $a Petet $b Paul J. $3 107890
701 $a Olson $b Jerry C. $3 107891

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00203958

4樓西文圖書區

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658.8342 P485

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