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Global marketing and advertising : bunderstanding culturalparadoxes

紀錄類型:	書目-語言資料,印刷品 : 單行本
副題名:	bunderstanding culturalparadoxes
作者:	MooijMarieke K.,
出版地:	Thousand Oaks, Calif.
出版者:	Sage Publications;
出版年:	c1998
面頁冊數:	316 p.ill. : 24 cm.;
標題:	Consumer behavior -
標題:	Target marketing - Cross-cultural studies -
標題:	Advertising - History. - United States -
ISBN:	0-8039-5970-2

Global marketing and advertising : bunderstanding culturalparadoxes
Mooij, Marieke K.

Global marketing and advertising : bunderstanding culturalparadoxes / Marieke de Mooij - Thousand Oaks, Calif. : Sage Publications, c1998. - 316 p. ; ill. ; 24 cm..
Includes bibliographical references and index.
ISBN 0-8039-5970-2
Consumer behaviorTarget marketingAdvertising -- Cross-cultural studies -- History. -- United States

Global marketing and advertising : bunderstanding culturalparadoxes
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105 $a z z 000yy
200 1 $a Global marketing and advertising $e bunderstanding culturalparadoxes $f Marieke de Mooij
210 $a Thousand Oaks, Calif. $d c1998 $c Sage Publications
215 1 $a 316 p. $c ill. $d 24 cm.
320 $a Includes bibliographical references and index
606 $2 lc $a Consumer behavior $3 185099
606 $a Target marketing $x Cross-cultural studies $3 106231 $3 224737
606 $a Advertising $y United States $x History. $3 41831 $3 219137
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809 $d 658.8 $e M817 $p BOOK $y 1998

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