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Truth,Lies,and Advertising : The Art of Account Planning

[NT 42944] Record Type:	[NT 1579] Language materials, printed : [NT 40817] monographic
[NT 47348] Title Information:	The Art of Account Planning
[NT 47261] Author:	SteelJon,
[NT 47351] Place of Publication:	Toronto
[NT 47263] Published:	John Wiley & Sons;
[NT 47352] Year of Publication:	1998.
[NT 47264] Description:	298 p.ill. : 23 cm.;
[NT 47266] Subject:	Advertising campaigns -
[NT 47266] Subject:	Advertising agencies -
[NT 50961] ISBN:	0-471-18962-6

Truth,Lies,and Advertising : The Art of Account Planning
Steel, Jon

Truth,Lies,and Advertising : The Art of Account Planning / Jon Steel. - Toronto : John Wiley & Sons, 1998.. - 298 p. ; ill. ; 23 cm..
ISBN 0-471-18962-6
Advertising campaignsAdvertising agencies

Truth,Lies,and Advertising : The Art of Account Planning
LDR:00336nam0 2200121 i 450 001 122537
005 20120618122019.0
010 $a 0-471-18962-6 $b bound.
100 $a 20071107d1998 yam b
101 $a eng
102 $a us
200 $a Truth,Lies,and Advertising $e The Art of Account Planning $f Jon Steel.
210 $a Toronto $d 1998. $c John Wiley & Sons
215 $a 298 p. $c ill. $d 23 cm.
606 $a Advertising campaigns $e United States $e Planning. $3 103624 $3 221313
606 $a Advertising agencies $e Customer servics $e United States. $3 103625 $3 223551
700 $a Steel $b Jon $3 103623

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