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The handbook of strategic public relations & integrated communications

Record Type:	Language materials, printed : monographic
Secondary Intellectual Responsibility:	Caywood,Clarke L.,, 1947-
Place of Publication:	New York
Published:	McGraw-Hill;
Year of Publication:	c1997
Description:	xxvi, 574 p.ill. : 27 cm.;
Subject:	Communication in marketing -
Subject:	Communication in management -
Subject:	Public relations -
ISBN:	0-7863-1131-2

The handbook of strategic public relations & integrated communications
The handbook of strategic public relations & integrated communications / [edited by] Clarke L. Caywood - New York : McGraw-Hill, c1997. - xxvi, 574 p. ; ill. ; 27 cm..
Includes bibliographical references and index.
ISBN 0-7863-1131-2
Communication in marketingCommunication in managementPublic relations

Caywood,, Clarke L.,

The handbook of strategic public relations & integrated communications
LDR:00563nam0 2200181 i 450 001 122528
005 20120618122015.0
010 1 $a 0-7863-1131-2 $d NT1812
020 $a us $b 96036234
100 $a 20071107d1997 u y0engy09 b
101 0 $a eng
102 $a us $b il
105 $a a a 001yy
200 1 $a The handbook of strategic public relations & integrated communications $f [edited by] Clarke L. Caywood
210 $a New York $d c1997 $c McGraw-Hill
215 1 $a xxvi, 574 p. $c ill. $d 27 cm.
320 $a Includes bibliographical references and index
606 $a Communication in marketing $3 100507 $3 220145
606 $2 lc $a Communication in management $3 185087
606 $2 lc $a Public relations $3 184700
676 $a 658.4/5 $v 20
680 $a HM263 $b H317 1997
702 $a Caywood, $b Clarke L., $f 1947- $3 103596

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00207875

4樓西文圖書區

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658.45 H236

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