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Business marketing management : a strategic view of industrial and organizational markets

紀錄類型:	書目-語言資料,印刷品 : 單行本
副題名:	a strategic view of industrial and organizational markets
作者:	Hutt,Michael D.,
合作者:	Speh,Thomas W.,
出版地:	Fort Worth
出版者:	Dryden Press;
出版年:	c1998
版本:	6th ed.
面頁冊數:	xxix, 777 p.ill. : 25 cm.;
標題:	Industrial marketing - Management -
ISBN:	0-03-020633-2

Business marketing management : a strategic view of industrial and organizational markets
Hutt,, Michael D.

Business marketing management : a strategic view of industrial and organizational markets / Michael D. Hutt, Thomas W. Speh. - 6th ed.. - Fort Worth : Dryden Press, c1998. - xxix, 777 p. ; ill. ; 25 cm..
Includes bibliographical references and indexes.
ISBN 0-03-020633-2
Industrial marketing -- Management

Speh,, Thomas W.

Business marketing management : a strategic view of industrial and organizational markets
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