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Advertising, promotion & supplemental aspects of integrated marketing communications

紀錄類型:	書目-語言資料,印刷品 : 單行本
作者:	Shimp,Terence A.,
出版地:	Fort Worth
出版者:	Dryden Press;
出版年:	c1997
版本:	4th ed.
面頁冊數:	xxiv, 589 p.ill. (some col.) : 27 cm.;
集叢名:	The Dryden Press series in marketing
標題:	Communication in marketing -
標題:	Direct marketing -
標題:	Sales promotion - Handbooks, manuals, etc -
標題:	Advertising - History. - United States -
ISBN:	0-03-010352-5

Advertising, promotion & supplemental aspects of integrated marketing communications
Shimp,, Terence A.

Advertising, promotion & supplemental aspects of integrated marketing communications / Terence A. Shimp - 4th ed.. - Fort Worth : Dryden Press, c1997. - xxiv, 589 p. ; ill. (some col.) ; 27 cm.. - (The Dryden Press series in marketing).
Includes bibliographical references and index.
ISBN 0-03-010352-5
Communication in marketingDirect marketingSales promotionAdvertising -- Handbooks, manuals, etc -- History. -- United States

Advertising, promotion & supplemental aspects of integrated marketing communications
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