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Direct marketing rules of thumb : 1,000 practical and profitable ideas to help you improve response, save money, and increase efficiency in your direct program

紀錄類型:	書目-語言資料,印刷品 : 單行本
副題名:	1,000 practical and profitable ideas to help you improve response, save money, and increase efficiency in your direct program
作者:	Bodian,Nat G., 1921-
出版地:	New York
出版者:	McGraw-Hill;
出版年:	c1995
面頁冊數:	xliv, 403 p.24 cm.;
標題:	Telemarketing -
標題:	Advertising, Direct-mail - Great Britain -
標題:	Direct marketing -
ISBN:	0-07-006340-0

Direct marketing rules of thumb : 1,000 practical and profitable ideas to help you improve response, save money, and increase efficiency in your direct program
Bodian,, Nat G.

Direct marketing rules of thumb : 1,000 practical and profitable ideas to help you improve response, save money, and increase efficiency in your direct program / Nat G. Bodian - New York : McGraw-Hill, c1995. - xliv, 403 p. ; 24 cm..
Includes bibliographical references (p. 369-372) and index.
ISBN 0-07-006340-0
TelemarketingAdvertising, Direct-mailDirect marketing -- Great Britain

Direct marketing rules of thumb : 1,000 practical and profitable ideas to help you improve response, save money, and increase efficiency in your direct program
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