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Strategic communications management : making public relations work

紀錄類型:	書目-語言資料,印刷品 : 單行本
副題名:	making public relations work
作者:	White,Jon,
合作者:	Mazur,Laura,
出版地:	Economist Intelligence Unit
出版者:	Addison-Wesley Pub; Harlow, England;
出版年:	c1995
面頁冊數:	xvi, 277 p.ill. : 24 cm.;
集叢名:	The EIU series
標題:	Communication in management -
標題:	Public relations -
標題:	Corporate image -
標題:	Corporations - Finance -
ISBN:	0-201-59376-9

Strategic communications management : making public relations work
White,, Jon

Strategic communications management : making public relations work / Jon White, Laura Mazur - Economist Intelligence Unit : Addison-Wesley Pub, c1995. - xvi, 277 p. ; ill. ; 24 cm.. - (The EIU series).
Includes bibliographical references and index.
ISBN 0-201-59376-9
Communication in managementPublic relationsCorporate imageCorporations -- Finance

Mazur,, Laura

Strategic communications management : making public relations work
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215 1 $a xvi, 277 p. $c ill. $d 24 cm.
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320 $a Includes bibliographical references and index
410 0 $1 2001 $a The EIU series
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701 $a Mazur, $b Laura $3 98072

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