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Consumer marketing : a resource-based approach for the hospitality and tourism industries

紀錄類型:	書目-語言資料,印刷品 : 單行本
副題名:	a resource-based approach for the hospitality and tourism industries
作者:	Teare,Richard,
合作者:	Calver,Stephen,
出版地:	London, Eng.
出版者:	Cassell;
出版年:	1996
面頁冊數:	iv, 60 p.30 cm.;
集叢名:	Hospitality and tourism resource-based series
標題:	Tourism -
標題:	Service industries - Management -
標題:	Hospitality industry - Management -
ISBN:	0-304-33859-1

Consumer marketing : a resource-based approach for the hospitality and tourism industries
Teare,, Richard

Consumer marketing : a resource-based approach for the hospitality and tourism industries / Richard Teare, Stephen Calver - London, Eng. : Cassell, 1996. - iv, 60 p. ; 30 cm.. - (Hospitality and tourism resource-based series).
Includes bibliographical references.
ISBN 0-304-33859-1ISBN 0-304-33442-1
TourismService industriesHospitality industry -- Management -- Management

Calver,, Stephen

Consumer marketing : a resource-based approach for the hospitality and tourism industries
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