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The new maximarketing
Record Type:
Language materials, printed : monographic
Author:
Rapp,Stan,
Alternative Intellectual Responsibility:
Collins,Thomas L.,
Place of Publication:
New York
Published:
McGraw-Hill;
Year of Publication:
c1996
Description:
xx, 330 p.ill. : 24 cm.;
Subject:
Advertising - History. - United States -
Subject:
Marketing -
Subject:
Sales promotion - Handbooks, manuals, etc -
ISBN:
0-07-052033-X
The new maximarketing
Rapp,, Stan
The new maximarketing
/ Stan Rapp, Thomas L. Collins - New York : McGraw-Hill, c1996. - xx, 330 p. ; ill. ; 24 cm..
Includes bibliographical references and index.
ISBN 0-07-052033-XISBN 0-07-134251-6
AdvertisingMarketingSales promotion -- History. -- Handbooks, manuals, etc -- United States
Collins,, Thomas L.
The new maximarketing
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