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Competing on value : bridging the gap between brand and customer value

紀錄類型:	書目-語言資料,印刷品 : 單行本
副題名:	bridging the gap between brand and customer value
作者:	Knox,Simon,
合作者:	Maklan,Stan,
出版地:	London
出版者:	Financial Times Pitman Pub;
出版年:	1998
面頁冊數:	xviii, 235 p.ill. : 24 cm.;
標題:	Marketing -
標題:	Customer loyalty -
標題:	Brand name products - Valuation. -
ISBN:	0-273-63105-5

Competing on value : bridging the gap between brand and customer value
Knox,, Simon

Competing on value : bridging the gap between brand and customer value / Simon Knox and Stan Maklan - London : Financial Times Pitman Pub, 1998. - xviii, 235 p. ; ill. ; 24 cm..
Includes bibliographical references and index.
ISBN 0-273-63105-5
MarketingCustomer loyaltyBrand name products -- Valuation.

Maklan,, Stan

Competing on value : bridging the gap between brand and customer value
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101 0 $a eng
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200 1 $a Competing on value $e bridging the gap between brand and customer value $f Simon Knox and Stan Maklan
210 $a London $a Washington, DC $d 1998 $c Financial Times Pitman Pub
215 1 $a xviii, 235 p. $c ill. $d 24 cm.
320 $a Includes bibliographical references and index
606 $2 lc $a Marketing $3 185291
606 $2 lc $a Customer loyalty $3 184707
606 $a Brand name products $x Valuation. $3 54993 $3 218271
676 $a 658.8343
680 $a HD69.B7 $b K66 1998
700 $a Knox, $b Simon $3 97282
701 $a Maklan, $b Stan $3 97283

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