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Marketing management and strategy
Record Type:
Language materials, printed : monographic
Author:
Doyle,Peter, 1943-
Place of Publication:
London
Published:
Prentice Hall Europe;
Year of Publication:
1998
Edition:
2nd ed., rev. ed
Description:
xvii, 465 p.ill. : 24 cm.;
Subject:
Marketing -
ISBN:
0-13-262239-4
Marketing management and strategy
Doyle,, Peter
Marketing management and strategy
/ Peter Doyle - 2nd ed., rev. ed. - London : Prentice Hall Europe, 1998. - xvii, 465 p. ; ill. ; 24 cm..
Includes bibliographical references and indexes.
ISBN 0-13-262239-4
Marketing
Marketing management and strategy
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xvii, 465 p.
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Includes bibliographical references and indexes
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96369
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