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The new direct marketing : how to implement a profit-driven database marketing strategy

紀錄類型:	書目-語言資料,印刷品 : 單行本
副題名:	how to implement a profit-driven database marketing strategy
其他作者:	Batra,Rajeev,
出版地:	New York
出版者:	McGraw-Hill;
出版年:	c1999
版本:	3rd ed
面頁冊數:	xx, 716 p.ill. : 29 cm.;
標題:	Database management -
標題:	Direct marketing -
標題:	Database marketing -
標題:	Internet marketing -
ISBN:	0-07-013070-1

The new direct marketing : how to implement a profit-driven database marketing strategy
The new direct marketing : how to implement a profit-driven database marketing strategy / David Shepard Associates, Inc. ; with individual contributions by Rajeev Batra ... [et al.] - 3rd ed. - New York : McGraw-Hill, c1999. - xx, 716 p. ; ill. ; 29 cm..
Includes bibliographical references and index.
ISBN 0-07-013070-1ISBN 0-07-058056-1
Database managementDirect marketingDatabase marketingInternet marketing

Batra,, Rajeev

The new direct marketing : how to implement a profit-driven database marketing strategy
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