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Consumer Marketing: a resource-based approach for the H&T...
Record Type:
Language materials, printed : monographic
Author:
Tere
Secondary Intellectual Responsibility:
Richard
Secondary Intellectual Responsibility:
Calver
Secondary Intellectual Responsibility:
Stephen
Place of Publication:
London
Published:
Cassell;
Year of Publication:
c1996
Description:
1v.illus. : 30cm.;
ISBN:
0-304-33442-1
Consumer Marketing: a resource-based approach for the H&T...
Tere
Consumer Marketing: a resource-based approach for the H&T...
/ Tere, Richard ; Calver, Stephen - London : Cassell, c1996. - 1v. ; illus. ; 30cm..
ISBN 0-304-33442-1
Richard
Consumer Marketing: a resource-based approach for the H&T...
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