Zikmund, William G.
Overview
Works: | 3 works in 2 publications in 2 languages |
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Titles
Marketing : creating and keeping customers in an e-commerce world
by:
D'Amico, Michael; Zikmund, William G.
(Language materials, printed)
顧客關係管理 : 整合行銷策略與資訊科技
by:
Gilbert, Faye W.; McLeod, Raymond; Zikmund, William G.; 吉伯特 ((Gilbert, Faye W.)); 吳若己; 李勝祥; 麥里奧 ((McLeod, Raymond)); 齊克孟德 ((Zikmund, William G.))
(Language materials, printed)
Subjects