Kinnear, Thomas C.
Overview
Works: | 6 works in 2 publications in 1 languages |
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Titles
Promotional strategy : an integrated marketing communication approach
by:
Engel, James F.; Kinnear, Thomas C.; Reece, Bonnie B.; Warshaw, Martin R.
(Language materials, printed)
Promtional strategy : managing the marketing communications process
by:
Engel, James F.; Kinnear, Thomas C.; Warshaw, Martin R.
(Language materials, printed)
Marketing research : an applied approach
by:
Kinnear, Thomas C.; Taylor, James R.
(Language materials, printed)