Schultz, Don E.

Overview

Works:	4 works in 3 publications in 2 languages

Titles

IMC, the next generation : five steps for delivering value and measuring returns using marketing communication by: Schultz, Don E.; Schultz, Heidi F. (Language materials, printed)

IMC整合行銷傳播 : 創造行銷價值、評估投資報酬的5大關鍵步驟 by: Schultz, Don E.; Schultz, Heidi; 戴至中; 舒爾茨 ((Schultz, Don E.)); 舒爾茨 ((Schultz, Heidi)); 袁世珮 (Language materials, printed)

品牌策略 by: Barnes, Beth E.; Schultz, Don E.; 巴恩茲 ((Barnes, Beth E.)); 曾慧琦; 舒爾茨 ((Schultz, Don E.)); 郭瓊俐; 陳柏安 (Language materials, printed)

廣告策略精論 by: Schultz, Don E.; 林隆儀; 羅文坤; 鄭英傑 (Language materials, printed)

Subjects