Kapferer, Jean-Noeel.

[NT 60487] Overview

[NT 60478] Works:	1 [NT 60520] works in 1 [NT 60521] publications in 1 [NT 60522] languages

[NT 60480] Titles

The new strategic brand management : creating and sustaining brand equity long term [NT 59711] by: Kapferer; Kapferer, Jean-Noeel. ([NT 1579] Language materials, printed)

[NT 60479] Subjects