Bearden, William O.

Marketing : principles & perspectives [NT 59711] by: Bearden, William O.; Ingram, Thomas N.; LaForge, Raymond W. ([NT 1579] Language materials, printed)

行銷學 : 原理與觀點 [NT 59711] by: Bearden, William O.; Ingram, Thomas N.; LaForge, Raymond W.; 拉佛吉 ((LaForge, Raymond W.)); 畢爾登 ((Bearden, William O.)); 英格朗姆 ((Ingram, Thomas N.)); 郭常銘 ([NT 1579] Language materials, printed)

行銷學 : 原理與觀點 [NT 59711] by: Bearden, William O.; Ingram, Thomas N.; LaForge, Raymond W.; 拉佛吉 ((LaForge, Raymond W.)); 畢爾頓 ((Bearden, William O.)); 英格朗姆 ((Ingram, Thomas N.)); 郭常銘 ([NT 1579] Language materials, printed)

Handbook of marketing scales : multi-item measures for marketing and consumer behavior research [NT 59711] by: Bearden, William O.; Netemeyer, Richard G. ([NT 1579] Language materials, printed)