Warshaw, Martin R.

Overview

Works:	2 works in 2 publications in 1 languages

Titles

Promotional strategy : an integrated marketing communication approach by: Engel, James F.; Kinnear, Thomas C.; Reece, Bonnie B.; Warshaw, Martin R. (Language materials, printed)

Promtional strategy : managing the marketing communications process by: Engel, James F.; Kinnear, Thomas C.; Warshaw, Martin R. (Language materials, printed)

Subjects