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廣告文案 = The creative strategy & perpormance of copywriting : 創思原則與寫作實踐

[NT 42944] Record Type:	[NT 1579] Language materials, printed : [NT 40817] monographic
[NT 47350] Paralel Title:	The creative strategy & perpormance of copywriting
[NT 47348] Title Information:	創思原則與寫作實踐
[NT 47261] Author:	邱順應,
[NT 47351] Place of Publication:	臺北市
[NT 47263] Published:	智勝文化;
[NT 47352] Year of Publication:	2008[民97]
[NT 50960] Edition:	初版
[NT 47264] Description:	[14],449面圖,表格 : 26公分;
[NT 47266] Subject:	廣告寫作 -
[NT 47266] Subject:	廣告文案 -
[NT 50961] ISBN:	978-957-729-674-0

廣告文案 = The creative strategy & perpormance of copywriting : 創思原則與寫作實踐
邱, 順應

廣告文案 = The creative strategy & perpormance of copywriting : 創思原則與寫作實踐 / 邱順應編著 - 初版. - 臺北市 : 智勝文化, 2008[民97]. - [14],449面 ; 圖,表格 ; 26公分.
含參考書目及索引.
ISBN 978-957-729-674-0
廣告寫作廣告文案

廣告文案 = The creative strategy & perpormance of copywriting : 創思原則與寫作實踐
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010 0 $a 978-957-729-674-0 $b 平裝 $d 新臺幣500元
100 $a 20080918d2008 k y0chiy08 e
101 0 $a chi
102 $a cw
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200 1 $a 廣告文案 $d The creative strategy & perpormance of copywriting $e 創思原則與寫作實踐 $f 邱順應編著 $z eng
205 $a 初版
210 $a 臺北市 $d 2008[民97] $c 智勝文化
215 0 $a [14],449面 $c 圖,表格 $d 26公分
320 $a 含參考書目及索引
320 $a 附錄:1.中文標語押韻的範例表;2.文案的正宗舞臺
510 1 $a The creative strategy & perpormance of copywriting $z eng
606 $2 csh $a 廣告寫作 $3 176561
606 $2 cst $a 廣告文案 $3 176562
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700 $a 邱 $b 順應 $4 編著 $3 87095
801 0 $a cw $b 醒吾 $c 20080908 $g CCR

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