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Data mining techniques : for marketing, sales, and customer relationship management

紀錄類型:	書目-語言資料,印刷品 : 單行本
副題名:	for marketing, sales, and customer relationship management
作者:	BerryMichael J. A.,
合作者:	LinoffGordon.,
出版地:	Indianapolis, Ind.
出版者:	Wiley Pub.;
出版年:	c2004.
版本:	2nd ed.
面頁冊數:	xxv, 643 p.ill. : 24 cm.;
標題:	Data mining. -
標題:	Marketing -
標題:	Business - Computer programs -
附註:	Includes index.
ISBN:	0471470643

Data mining techniques : for marketing, sales, and customer relationship management
Berry, Michael J. A.

Data mining techniques : for marketing, sales, and customer relationship management / Michael J.A. Berry, Gordon S. Linoff. - 2nd ed.. - Indianapolis, Ind. : Wiley Pub., c2004.. - xxv, 643 p. ; ill. ; 24 cm..
Includes index..
ISBN 0471470643
Data mining.MarketingBusiness -- Computer programs

Linoff, Gordon.

Data mining techniques : for marketing, sales, and customer relationship management
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