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Essentials of marketing

紀錄類型:	書目-語言資料,印刷品 : 單行本
作者:	LambCharles W.,
合作者:	WardlowDaniel L.,
其他作者:	HairJoseph F.,
其他作者:	McDanielCarl D,
出版地:	Cincinnati, Ohio
出版者:	South-Western College Pub;
出版年:	c1999
面頁冊數:	xxvi, 502 p.col. ill., col. map : 28 cm.; 1 computer laser optical disc (4 3/4 in.)+
標題:	Marketing -
附註:	'Principles of marketing : an interactive approach [by] Daniel L. Wardlow'--Label on disc
ISBN:	0-538-87926-2

Essentials of marketing
Lamb, Charles W.

Essentials of marketing / Charles W. Lamb, Jr., Joseph F. Hair, Jr., Carl McDaniel - Cincinnati, Ohio : South-Western College Pub, c1999. - xxvi, 502 p. ; col. ill., col. map ; 28 cm..
'Principles of marketing : an interactive approach [by] Daniel L. Wardlow'--Label on discRev. ed. of: Marketing. 4th ed., 1998.
Includes bibliographical references (p. 471-483) and indexes.
ISBN 0-538-87926-2
Marketing

Wardlow, Daniel L.

Hair, Joseph F.

Essentials of marketing
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300 $a 'Principles of marketing : an interactive approach [by] Daniel L. Wardlow'--Label on disc
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