促銷管理的第一本書 : 10條基本的商業促銷技巧及其實戰運用
by:
Petrison,, Lisa A.; Robinson,, William A.; Schultz,, Don E.; 彼得裡森 ((Petrison, Lisa A.)); 舒爾茨 ((Schultz, Don E.)); 魯賓遜 ((Robinson, William A.)); 黃漫宇
(Language materials, printed)
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整合營銷傳播 : 創造企業價值的五大關鍵步驟
by:
Schultz,, Don E.; Schultz,, Heidi F.; 何西軍; 舒爾茨 ((Schultz, Don E.)); 舒爾茨 ((Schultz, Heidi F.))
(Language materials, printed)
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IMC整合行銷傳播 : 創造行銷價值、評估投資報酬的5大關鍵步驟
by:
Schultz, Don E.; Schultz, Heidi; 戴至中; 舒爾茨 ((Schultz, Don E.)); 舒爾茨 ((Schultz, Heidi)); 袁世珮
(Language materials, printed)
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品牌策略
by:
Barnes, Beth E.; Schultz, Don E.; 巴恩茲 ((Barnes, Beth E.)); 曾慧琦; 舒爾茨 ((Schultz, Don E.)); 郭瓊俐; 陳柏安
(Language materials, printed)
, [著]