麥卡錫 ((McCarthy, E. Jerome))

行銷管理 : 策略化觀點 by: Cannon, Joseph P.; McCarthy, E. Jerome; Perreault, William D.; 坎農 ((Cannon, Joseph P.)); 皮洛特 ((Perreault, William D.)); 麥卡錫 ((McCarthy, E. Jerome)); 黃延聰 (Language materials, printed) , [著]