Ries, Al

Overview

Works:	8 works in 7 publications in 2 languages

Titles

啊哈!公關 : 行銷策略大師Al Ries談公關與廣告的新定位 by: Ries, Al; Ries, Laura; 李芳齡; 賴茲 ((Ries, Al)); 賴茲 ((Ries, Laura)) (Language materials, printed)

The fall of advertising and the rise of PR by: Ries, Al; Ries, Laura (Language materials, printed)

銷量暴漲的原理 : 27年的永恆行銷經典,教你22個攻略全球的獲利秘密! by: Ries, Al; Trout, Jack; 屈特 ((Trout, Jack)); 謝孟庭; 賴茲 ((Ries, Al)) (Language materials, printed)

定位 : 在眾聲喧嘩的市場裡,進駐消費者心靈的最佳方法 by: Ries, Al; Trout, Jack; 屈特 ((Trout, Jack)); 張佩傑; 賴茲 ((Ries, Al)) (Language materials, printed)

焦點法則 : 企業經營的終極策略 by: Ries, Al; 劉麗真; 賴茲 ((Ries, Al)) (Language materials, printed)

行銷戰爭 : 20週年紀念增訂版 by: Ries, Al; Trout, Jack; 屈特 ((Trout, Jack)); 沙永玲; 賴茲 ((Ries, Al)) (Language materials, printed)

行銷定位 by: Ries, Al; Trout, Jack; 李定健; 艾斯艾爾; 陶特傑克 (Language materials, printed)

Marketing warfare by: Ries, Al; Trout,, Jack (Language materials, printed)

Subjects