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Assael, Henry.
Overview
Works:
2 works in 1 publications in 1 languages
Titles
Marking : principles and strategy
by: Assael, Henry.
(Language materials, printed)
Consumer behavior and marketing action
by: Assael, Henry.
(Language materials, printed)
Subjects
Motivation research (Marketing)
Makerting.
Consumer behavior.
HF5415.3
658.8/342
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