麥奎斯 ((McGrath, Rita Gunther))

策略轉折點競爭優勢 : 建立弱訊號敏感度,掌握策略自由度,突破產業框架,搶先在新的競技場創造成長 by: McGrath, Rita Gunther; 許恬寧; 麥奎斯 ((McGrath, Rita Gunther)) (Language materials, printed) , [著]

引爆市場力 by: Macmillan, Ian C.; McGrath, Rita Gunther; 洪慧芳; 麥克米蘭 ((Macmillan, Ian C.)); 麥奎斯 ((McGrath, Rita Gunther)) (Language materials, printed) , [著]