Holt, Douglas B.

Overview

Works:	2 works in 2 publications in 2 languages

Titles

從Brand到Icon,文化品牌行銷學 : 看世界頂尖企業如何創造神話、擦亮招牌 by: Holt, Douglas B.; 劉麗真; 王承志; 霍特 ((Holt, Douglas B.)) (Language materials, printed)

How brands become icons : the principles of cultural branding by: Holt, Douglas B. (Language materials, printed)

Subjects