Tellis, Gerard J. (1950-)

Overview

Works:	2 works in 2 publications in 1 languages

Titles

Will & vision = Will and vision : how latecomers grow to dominate markets by: Golder, Peter N.; Tellis, Gerard J. (1950-) (Language materials, printed)

Effective advertising : understanding when, how, and why advertising works by: Tellis, Gerard J. (1950-) (Language materials, printed)

Subjects