行銷管理
by:
Donnelly, James H.; Peter, J. Paul; 唐納利 ((Donnelly, James H.)); 彼得 ((Peter, J. Paul)); 李芝屹
(Language materials, printed)
消費者行為
by:
Olson, Jerry C.; Peter, J. Paul; 彼得 ((Peter, J. Paul)); 歐爾森 ((Olson, Jerry C.)); 洪晨桓; 祝道松; 陳俋綱
(Language materials, printed)
行銷學 : 創造顧客價值
by:
Churchill, Gilbert A; Peter, J. Paul; 丘吉爾 ((Churchill, Gilbert A.)); 彼得 ((Peter, J. Paul)); 邱宏仁 ((行銷學))
(Language materials, printed)